Broadband, mobile & home phone compared for the UK, USA and EuropePart of the Shmor.ai network
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Broadband guide

What broadband speed do you need?

Faster isn’t always better value. Work out what your household actually does online, add some headroom, and you’ll avoid paying for speed you never use.

Photo: Compagnons on Unsplash

Quick guide by household

1–2 people, light use

Browsing, email, HD streaming on one screen. A basic part-fibre or entry full fibre plan is usually enough.

Family, several screens

Two or three streams at once, video calls, gaming. Look at mid-range full fibre or cable plans.

Heavy users & home workers

Large game downloads, 4K on several TVs, big uploads. Gigabit full fibre gives you headroom.

Speeds for everyday tasks

Streaming services publish their own recommendations. Netflix, for example, suggests around 5 Mbps for HD and 15 Mbps for 4K Ultra HD per stream. Add these up for everything your household does at the same time.

ActivityWhat matters
Browsing & emailVery little bandwidth
HD streamingA few Mbps per stream
4K streamingAround 15 Mbps or more per stream
Video callsSteady upload speed and low latency
Online gamingLow latency (ping) more than raw speed
Game & file downloadsDownload speed: faster saves real time
Cloud backup, streaming, creatorsUpload speed

Don’t forget upload speed

Most deals advertise download speed. But video calls, sending large files, cloud photo backups and live streaming all use upload. Part fibre (FTTC) and many cable plans have much slower uploads than downloads. Many full fibre plans offer much higher upload speeds.

Your wi-fi may be the real bottleneck

  • Put the router somewhere central and high, not in a cupboard.
  • Use a wired connection for TVs, consoles and desks near the router.
  • In bigger homes, a mesh wi-fi system often fixes “slow broadband”.
  • Older devices may not support the latest wi-fi standards.

Check the speed you’re promised

In the UK, providers signed up to Ofcom’s broadband speeds code must give you a personalised speed estimate and a minimum guaranteed speed before you buy. If your speed falls below the minimum and the provider can’t fix it, you may be able to leave without penalty. In the US, check the provider’s FCC broadband label for typical speeds.

Last updated: 14 October 2026

Frequently asked questions

Is 100 Mbps fast enough?
For most households, yes: it handles several HD or 4K streams plus calls. Very busy homes or people moving large files may want more.
Why is my broadband slower than advertised?
Advertised speeds are often “average” or “up to” figures. Wi-fi, older devices, busy evening times and the distance to the cabinet (on part fibre) all affect speed. Test on a wired connection first.

Find the right connection